Dedicated to supporting students studying Travel and Tourism
BTEC Level 3 Travel & Tourism
Under development
Scroll down for BTEC teaching + learning resources
Delivery Plan
National Extended Certificate
Unit 1
Travel + Tourism
Unit 2
Global Destinations
Unit 3
Principles of Marketing
Unit 4
Customer service
Unit 5
T+T Enterprises
Unit 9
Visitor attractions
Assessment: January 2023
Question paper
Mark scheme
Exam Report
Assessment: June 2022
Question paper
Mark scheme
Exam Report
Assessment: January 2022
Question paper
Mark scheme
Exam Report
Assessment: January 2021
Question paper
Mark scheme
Unit 1: The World of Travel + Tourism - Teaching resources
A. Types of Travel + Tourism
B. The types of travel + tourism organisations, their roles and the products and services they offer to customers
C. The scale of the travel + tourism industry
D. Factors affecting the travel + tourism industry
Scheme of Work
Admin Support
Key skills:
. Judgements/recommendations
. Writing:
Vlogs, email, reports, articles
Unit 2. Global Destinations
Unit 2. Global Destinations
Assessment: June 2022
Part A: Research
Part B: Information
& Questions
Mark scheme
Assessment: January 2022
Part A: Research
Part B: Information
Part B: Questions
Assessment: January 2021
Part A: Research
Part B: Information
Mark scheme
Unit 2: Global Destinations - Teaching resources
A: Geographical awareness, location and features giving appeal to global destinations
A1. Geographical awareness
A2. Features and appeal of destinations
A3. Appeal and types of tourism
B: Potential advantages and disadvantages of travel option to access global destinations
B1. Different types of gateways and transport hubs and their facitlies
B2. Advantages and disadvantages of travel routes and transport providers
C: Travel planning, itineraries, costs and suitability matched to cutomer needs
D. Consumer trends, motivating and enabling factors and their potential effect on the popularity and appeal of global destinations
E. Factors affecting the popularity and appeal of destinations
Scheme of Work
Unit 3. Principles of Marketing
Assessment brief
Unit 3: Principles of Marketing in Travel + Tourism - Teaching Resources
Learning aim: A
Explore the role of marketing activities in influencing customer decisions and meeting customer needs in travel + tourism
A1. Interrelationships between marketing and customer service in travel and tourism organisations
A2. Influencing customer decisions and meeting needs
A3. The marketing mix used by travel and tourism organisations
A4. Potential impacts of marketing mix and customer service
Learning aim: B
B.Examine the impact that activities have on the success of different travel and tourism organisations
B1. The role of marketing in different travel + tourism organisations
B2. How marketing contributes to the success of travel + tourism organisations
B3. Influences on marketing activity
Learning aim: C
C. Carry out market research in order to identify a new travel and tourism product or service
B1.
B1.
C1. Collecting market research data
C2. Analysing market research data
C3. Using research results to help identify a new product or service
B1.
B1.
B1.
B1.
Learning aim: D
D: Produce a promotional campaign for a new travel and tourism product or service, to meet stated objectives.
B1.
B1.
D1 Designing a promotional campaign to meet stated objectives
D2 Producing promotional materials and activities
B1.
B1.
B1.
B1.
Unit 3: Special Bundled resources Learning aims: A, B
A. Explore the role of marketing activities in influencing customer decisions and meeting customer needs in travel + tourism
B.Examine the impact that activities have on the success of different travel and tourism organisations
A1. Interrelationships between marketing and customer service in travel and tourism organisations
A2. Influencing customer decisions and meeting needs
A3. The marketing mix used by travel and tourism organisations A4. Potential impacts of marketing mix and customer service
A4. Potential impacts of marketing mix and customer service
B1. The role of marketing in different travel + tourism organisations
B2. How marketing contributes to the success of travel + tourism organisations
B3. Influences on marketing activity
Includes: over 80 slides of comprehensive notes and activities
Includes: slides of comprehensive notes and activities
Scheme of Work
Unit 4. Customer experience
Scheme of Work
Unit 5. Travel + Tourism enterprises
Unit 9. Visitor attractions
Learning aims
Assessment criteria
Assessment brief
1. What's the attraction?
Assessment brief
2. Meeting visitor expectations
Assessment brief
3. Competitive advantage
Unit 9. Visitor attractions - teaching rsources
A. Investigate the nature, role and appeal of visitor attractions
B. Examine how visitor attractions meet the diverse expectations of visitors
C. Explore how visitor attractions respond to competition and measure their success and appeal
Examples of visitor attractions
Natural attractions
Built attractions
Events
One of the better National Parks to investigate with lots of data, including economic impact for local area. Lots of products and services to analyse.
Popular choice - personal experiences of theme parks help. Some of the data is compiled as part of the parent group.
Lots of information covering all aspects - scale, scope and appeal. Economic impact well covered. If anything too much information!
Natural attraction with basic activities with broad appeal. Economic impact estimated with health and well being benefits.
Some data merged comes under the Royal Parks.
Excellent data for economic impact of historic visitor attractions
including:
. Anglesey Abbey
. Great Tower at Dover Castle
. Down House
. Kenilworth Castle + Gardens
. Tyntesfield
Good event to choose with lots of data available for the economic impact of the Grand Prix.
Good National Parks to investigate with lots of data, including economic impact for local area. Less activities to cover than other attractions.
Easily accessible across the country provide options.
All accounts available to show visitor numbers, funding, expenditure and employee salaries.
Examples:
. Tate Museums
. Science Group Museums
. Imperial War Museums
V & A Museums
. British Museum
. Natural History Museum
Popular choice and easily to visit with low entry cost (though rides are very expensive)
Travel + Tourism
Travel + Tourism Industry
Destinations
Visitor attractions
Marketing for Travel + Tourism
Transport
MICE
Produtcs + services
Customer services
Websites
Resources for other subjects including Business, History and PSHE
Website by:
